Sigma
VP of Design and Research ＊ 24 – Present
Leading a mighty team of Product Designers democratizing Data Analytics and BI. Launched a redesign in 8 months. Working with a mighty design team in new features and product areas combining Agentic AI and tools to create data apps.
Chief Design Officer ＊ 22 – 24
Refreshed the company culture, shifted product direction and launched a redesign to 20m customers. Extended impact on Product Org and People Org. Changes in the product were directly linked to path for profitability.
Sr. Design Manager ＊ 21 – 22
Led core parts of Twitter: Explore, Search and Trends & Events, with a team of Staff Designers. Launched a a immersive way to consume and discover tweets (stories-like), in close collaboration with the AI team.
Head of Design, Lyft Business ＊ 19 – 21
Led a team covering 9 product areas. Enterprise products for Lyft that kept the company revenue stream during the pandemic toughest times, resulting in 10M in bookings in 2020 and being highlighted during their earnings call on Q2 and Q3 of 2020.
Head of Design, Curator ＊ 09 – 19
I was at Google for almost a decade. Led launch of 0–billions products: Files by Google, Camera Go, Android TV data saver. Also launched Google My Business, Google+, Spaces, Who's Down, YouTube Go. Led Orkut. Led startup-like teams, distributed in US, Brazil, India and Singapore.
I love how easy Google makes it once you’ve decided you want to delete or move something. (...) you can tell exactly what you’re doing, and the process is fast. Kudos to the design team.
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Designers as strategic partners
Designers must understand the business and its value proposition to contribute to the strategy. To create meaningful products, it's crucial to consider not just how we do it, but also what we do and why. Being closer to users places designers in a privileged position to identify opportunities.
Create magic
We live in a world full of mediocre products and services. Ideas are nothing without great execution. I believe greatly crafted design can provide delight and a sparkle of magic. Every detail matter!
Craft things that people love (fast)
In our industry speed is often not a choice, but a need. The best way to launch successful products is to get hypothesis out of the door and test with real users. I believe it's possible to balance quality and speed, delivering products that are delightful and loved by billions. Better products means business longevity.
Inclusive products are better
When you design for everyone, you're building a better product. Thinking about accessibility and underserved customers is essentially building a more reliable and delightful product that everyone will come back to it and establish a strong connection.
